A conversation can mark the beginning of a relationship and become content for a brand. With that idea in mind, Creamétrica brought a podcast experience to the HazloViral Festival in a space dedicated to Marca GTO.
The concept went beyond setting up cameras and microphones: video and audio production became part of an activation where conversation took center stage and the brand was woven into the experience.
A space for conversation, not just display
The set combined an interview area, Marca GTO branding and recording, lighting and audio equipment. A screen shared the conversation within the space, while products on the table became part of the interview setting.
Rather than separating content creation from the festival, both activities shared the same stage. Production became part of the experience.
An interview offers a different way to connect: it opens a conversation, gives guests room to share their stories and introduces audiences to the people behind a brand. The starting point shifts from ‘see what we sell’ to ‘let’s talk about what we do’.
From brand presence to participation
Marca GTO at HazloViral shows how a podcast can fit into a branded space without becoming a studio isolated from the event.
Companies can use this format to interview customers, speak with specialists, present projects or share their team’s experience. Its value comes from combining a reason to approach, a relevant topic and production that preserves the conversation and makes it shareable.
At Creamétrica, we combine creativity, brand experiences and video and audio production so content becomes part of what makes an event worth joining, as well as a record of what happened.
Will your brand be at a festival, conference or trade show? Let’s talk about turning your space into a meeting point that also creates content.
Explore the Marca GTO case study ↗